The retention cycle consists of an approach that a business aims for sustainable purchasing after the first purchase and a reply action on the customer side. We will examine how it contributes to repurchasing of goods and formation of ustomer’s commitment. Furusato tax payment was taken as a case, and it was verified by user’s investigation. Measures to approach retention by municipalities were not always dequate. In the influence of regional commodity purchasing of the retention cycle, there was a relationship that the approach by the relation tool which does not have direct purchasing guidance function causes the reply action of the user and leads to local commodity purchasing. For the formation of “Furusato consciousness” which is a commitment to the area, information collection behavior among users’ reply behavior was significantly influenced. Also, motivation to use the system of users, which is an individual difference factor, influenced the formation of commitment to the area. These suggested that among the retention cycles, the relationship tool and the customer’s reply behavior prompted by it are important. In addition, at the stage of acquiring new customers, it was thought that it would be easy to induce continuous purchasing if acquiring a target with a high possibility of sympathy formation with each brand. In addition, at the stage of acquiring new customers, we thought that it would be easy to induce continuous purchasing if we acquired targets with a high possibility of sympathy formation with each corporate brand.
Relationship Marketing, Regional Revital ization, Direct Marketing, Commitment
This study is intended that mechanism of unplanned purchasing discovers at online supermarket handling perishables. This study focused on “the purchasing process” of consumers before reaching the action after the problem recognition of consumers enunciated for consumer behavior theory, an information search, the evaluation of the replacement, purchasing decision, post-purchasing. Therefore an author performed two surveys that focused on consumer’s purchasing behavior in this study. The first collected data about the purchasing of the subjects. The second collected data about the purchasing behavior process of the subjects. An author took subjects along all the time to observe the ways of the product search in the second investigation closely with an opportunity of the unplanned purchasing. As a result, at online supermarket, it became clear to have the mechanism that the unplanned purchasing performed occurrence by associating a keyword in the head of consumers.
今後、通信販売事業者も事業の国際化や、海外企業との連携があると思われる。商品マスターは、企業間の情報システムの連携に不可欠な要素と思われる。国内の商品マスター共有事業であるJICFS/IFDBと、国際的な商品マスター共有化の仕組みである、GDSN（Global Data Synchronization Network）を取り上げ、商品マスター共有も調査した。
標準化、共通商品コード（GTIN）、商品マスター、JCFS/IFDB、GDSN（Global Data Synchronization Network）
On commercial trades, product master data management is one of important functions on corporate information system. In Japan, a company’s product master data shares with its trading companies, or stores product data on industrial sector revel. Overseas countries manage unified product data, and build product data management to fit international trades. In Japan, there is no product data management multi industrial sectors.
This study is focusing on product master data. The report investigates product master data at several direct marketing companies.
Mail order companies in Japan treat global market and to negotiate with overseas companies. Product catalogues are essential for collaborations with other companies. This reports investigated local product master service: JICFS/IFDB, and global product master service: GDSN.
Standardization, common product identification code (GTIN), Product Master, JICFS/IFDB, GDSN (Global Data Synchronization Network)
There are many communication tools and social networking service with smartphone. Leading tools such as Twitter, Facebook, and Instagram affect consumer behavior, for example going to a place in where can take good “photogenic” photos. However, previous research did not focus on consumer’s behavioral area. This paper analyzed single source panel data of metropolitan area around Tokyo. The data contains information of real world behavioral area（e.g. train stations or lines）and virtual world
behavioral area（e.g. Web site access log）. This paper reveals two findings. First finding is that heavy users of Twitter tend to have smaller behavioral area in real world and have larger behavioral area in virtual space than other consumers. Second finding is that heavy users of Facebook or Instagram tend to have large behavioral area in real world. The paper concludes there is strong relationship SNS using and behavioral area in real and virtual space.
Social Media, Behavior Area, Online Consumer Behavior, Consumer Behavior